Musterring, an internationally renowned and active furnishing brand, has opted for the CRM industry solution Sales Performer furniture and implemented it in 2022. The company is using the CRM application to accelerate sales processes and make customer dialog even more efficient.

Musterring

In 1938, furniture architect Josef Höner bundled the services of designers, manufacturers and dealers under the umbrella of a common brand, which he named Musterring. Today, this trend-setting cooperation system is more up-to-date than ever: Musterring has its brand products manufactured under license by selected, highly qualified production companies according to its own design and quality specifications. The wide-ranging Musterring collection – with a multitude of materials, colors and comfort features – offers a great variety of planning options right up to the design of a completely individual piece of furniture.

bpi Sales Performer furniture

Musterring opted for bpi Sales Performer at the end of 2021 and successfully implemented the project in spring 2022. The company is using the new application to optimize its sales processes and thus meet the challenges of the digital transformation. The CRM solution supports the company in its efforts to constantly improve processes and make even better use of existing data.

Sales Performer furniture networks customer information throughout the company. The country-specific language versions make it easier for users to work at the respective locations. This enables Musterring to address customers and business partners in a targeted manner and to manage addresses, contact persons and interests in a uniform manner.

Clearly defined workflows, responsibilities and escalation rules ensure that every inquiry at Musterring is answered promptly. The bpi Sales Performer convinces with its adaptability and the possibility to process all transactions without media discontinuity. This not only accelerates the service processes in the company, but also improves the quality of the data stock in the long term with the analysis options.

Musterring sees itself even better positioned for current challenges with a wide range of services offered by bpi Sales Performer, from relationship management and placement management to unlimited statistical evaluations.