Always be one step ahead of your competitors!
With automated marketing, this is guaranteed.
Take your marketing efficiency to the next level.
Your customers’ and prospects’ requirements for today’s marketing communications have changed dramatically. Your customers want to be perceived individually. Customers experiences should be adapted to the according needs and offered on different channels.
The better individual content is made available to the recipients, the higher the sales chance of closing a deal in the new customer area (B2B and B2C).
Of course, satisfied existing customers are also good customers. Here, too, you can improve customer satisfaction with marketing automation and increase further sales potential (cross-selling).
Marketing automation requires the merging of the goals of marketing and sales. This collaboration is made much easier by automated processes, as both teams can always keep an eye on what stage a customer is currently at and what steps are necessary next.
Nowadays, potential customers have high expectations of the products/services they offer, and the market is often very competitive.
So far, only a few companies use the data-driven automation of their marketing processes. However, by using CRM and marketing automation, they are one step ahead of their competition.
Perfect and smart customer relationship management (bpi Sales Performer) in combination with marketing automation has a positive effect on the satisfaction of your existing customers and increases the willingness to buy in the new customers business.
Benefits through perfect marketing automation
- Reach prospects across all touchpoints.
- Mobile and cross-media communication in real time via e-mail, social media, SMS, fax, PDF and print.
- Create intelligent, personalized, and easily integrated landing pages.
- Turn anonymous visitors into qualified leads.
- Identify sales opportunities at an early stage. Scoring & profiling for GDPR-compliant lead management.
- Quick reactions to activities, e.g. in the shop (abandoned shopping carts) or on your website (retargeting via email).
Sample videos from our marketing automation partners:
Professional marketing applications in conjunction with the bpi Sales Performer
Starting with automated data exchange (CRM/ERP/PIM) through numerous modern interfaces (e.g. REST API), automated campaign management in various communication channels, real-time profiling of your recipients and automated reports.
Above all, the campaign designer plays an important role in the design of the customer experience for individual communication with the recipient.
Evalanche
Selection reference list
“Thanks to Evalanche, the Zander Group has the opportunity to understand the behavior of its target groups more precisely and to align its marketing automation processes with them in a way that will bring success. By combining technical performance data and business metrics, conclusions can be drawn for future campaigns and mailings, and plans can be developed to optimize conversions and sales.”
Andreas Berth
Member of the Executive Board
Zander Digital Services
Wholesalers in the electrical and plumbing, heating and air conditioning sectors
Marketing Automation with a Smart Campaign Designer
With a Campaign Designer, there are almost no limits to your ideas. From manually activated individual campaigns to fully automated trigger campaigns, all options are open to you.
You can save, copy, and modify all campaigns at any time, even during their lifetime. Existing sample campaigns (birthday, welcome mailing, etc.) can be used directly and serve as a stimulus for your own ideas. bpi Sales Performer provides optimal data quality for this purpose.
Experience success live & manage it globally. Success control through real-time analysis, reporting and ROI evaluation.
Perfect Reporting – Great Strengths of Marketing Automation & bpi Sales Performer
Flexibility and openness in your marketing applications
bpi Sales Performer offers interfaces to many successful marketing tools. Here is a non-binding abstract of various solution providers:
Evalanche – Marketing Automation
The connection of Evalanche to bpi Sales Performer enables a consistent and GDPR-compliant design of customer communication by marketing and sales with the bidirectional transmission of all relevant data between bpi Sales Performer and Evalanche.
Inxmail – Email Marketing
The networking of Inxmail and bpi Sales Performer enables professional email marketing with Inxmail Professional based on existing and qualified addresses from bpi Sales Performer.
Leadinfo – Lead generation and website analysis
With Lead info, you know which companies have been where on your website and have this transferred to bpi Sales Performer via an interface.
Agnitas – Marketing Automation
The connection of Agnitas to bpi Sales Performer enables the planning, execution and analysis of multi-stage campaigns. Everything is GDPR compliant, and all relevant data is transferred to bpi Sales Performer
HubSpot – Marketing Automation
The connection of HubSpot to bpi Sales Performer enables a consistent design of customer communication by marketing and sales with the transmission of all relevant data.
Sales Viewer – Lead generation and website analysis
Sales Viewer helps you identify website visitors. This information is enriched with further sales-relevant data and passed on to bpi Sales Performer.
Your contact persons:
Michael Wilke
Leitung Vertrieb Möbelbranche
Senior Sales Manager
MWilke@bpi-solutions.de+49 521 9401 165
