JAKA-BKL, a furniture manufacturer specializing in disassembled and assembled kitchen and bathroom furniture, uses bpi Publisher to manage all product data. The cross-media publishing and catalog management solution is used by JAKA-BKL as a central product information management (PIM) system for the creation and management of international sales documents for all sales channels.

JAKA-BKL has been producing furniture at its Stemwede-Wehdem location for over 45 years. The product range includes disassembled kitchen and bathroom furniture for the OPTIFIT brand, and assembled bathroom furniture for the OPTIFIT, MARLIN, and JASANI brands. The company was founded in 1971 by businessmen Jan Pieter Poulssen (JA) and Karsten Müller (KA). Today, the nearly 200 employees produce a comprehensive product range with a wide variety to meet every individual requirement. From basic to premium models and for every room situation, customers will find the perfect feel-good furniture for bathrooms and kitchens.

Continuous product improvements, high manufacturing quality, and contemporary designs are the daily challenges at JAKA-BKL. To ensure the best possible marketing of its high-quality furniture, JAKA-BKL relies on well-maintained product information, price lists, and type plans for all sales channels in different languages ​​to present its product diversity. Therefore, the company chose bpi Publisher as a central cornerstone for optimizing its internal data structure and future-proofing its processes.

bpi solutions implemented the industry-leading standard software with over 25 years of experience and created automated rules, workflows, structures, exports, and imports to meet all of the company’s requirements. With the new system, JAKA-BKL is able to serve all sales channels with a single PIM system for the first time. All data is now profitably prepared and managed. Manual effort at JAKA-BKL has been significantly reduced, paving the way for efficient business processes.

This industry solution contributes to increasing the efficiency of all publishing processes and boosts output without generating additional costs. Therefore, JAKA-BKL uses bpi Publisher for the central communication management of all multichannel activities, such as e-commerce, catalog production, and newsletters.