Hasena, a leading Swiss bed system manufacturer, has opted for the B2B communication solution XcalibuR. Hasena relies on the advantages of XcalibuR’s bidirectional data exchange, enabling the fast, direct, and secure exchange of master data and all transaction data between manufacturers and retailers.

In 1951, the brothers Paul, Willi, and Felix Hasenfratz founded their own company in Biel-Benken near Basel. In a small shed, they produced slatted frames and beds using simple tools. Today, Hasena AG has established itself among Europe’s largest bed system manufacturers. It wasn’t until the 1980s that the furniture bearing the Hasen logo from Switzerland conquered the first specialty stores in Germany. Hasena now ships around 60 percent of its furniture abroad.

Hasena AG has opted for simplified data communication with retailers based on XcalibuR. XcalibuR imports data from legacy systems with minimal effort, automates and defines processes, and thus minimizes the manual effort required for data exchange between industry and retail. XcalibuR enables Hasena to update master data directly in the retailer’s system. The Biel-Benken-based company achieves high order quality from its trading partners because automated data transfer reduces errors in retail. Furthermore, an excellent EDI rate is achieved through complete and error-free EDI data. Automatically versioned catalogs allow Hasena and its business partners to view past, current, and future data at any time. This creates transparency and simplifies the data creation and update process.

XcalibuR thus creates congruent benefits for Hasena and its trading partners, such as fewer queries, fewer complaints, shorter processing times throughout the entire process chain, and reduced manual effort for orders and order confirmation. Hasena can achieve a better positioning with the retailer through optimal product presentation and thus increase its influence at the point of sale. By leveraging this potential, Hasena creates additional benefits for its trading partners, such as shorter and more successful customer contacts, optimal consulting with multimedia data, and immediate availability of price or data updates without wasting time in sales.

By implementing the new solution, the company not only improves data communication with its trading partners for mutual benefit: Almost all recurring tasks can be stored in the task management system and executed repeatedly. The resulting automation significantly increases application security and thus supports the company’s positive economic development.