Cotta relies on the market-leading software solutions from bpi solutions. Cotta Collection AG, based in Bendern (Liechtenstein), opts for bpi Sales Performer and bpi Publisher. With the CRM solution and the cross-media publishing and catalog management solution, the company optimizes its internal processes, both in customer communication and in the management of international sales and pricing documents.
About COTTA
COTTA is one of Europe’s leading manufacturers of upholstered furniture. COTTA serves resellers in 28 European countries. COTTA is distinguished by its superior price-performance ratio, its convincing short delivery times and its high level of innovation, its unique commitment to quality in this price segment, and its strong customer and service focus. With approximately 1,600 employees, COTTA delivers approximately 400,000 upholstered furniture sets annually.
CRM and CMP
The company relies on the proven industry solutions bpi Sales Performer and bpi Publisher. Cotta optimizes its processes with these new solutions, thus addressing the challenges of digital transformation. The CRM solution supports the company in its efforts to continuously improve processes and make even better use of existing data. Furthermore, bpi Sales Performer empowers the upholstered furniture manufacturer with a wide range of services, from relationship management to unlimited statistical evaluations.
The cross-media publishing and catalog management solution bpi Publisher is a client-server solution based on .NET technology. In conjunction with Adobe InDesign, it perfectly meets the requirements of a central administration and control system in the publishing sector. Cotta uses it to create catalogs, sales manuals, and especially multilingual price and model lists for its market partners. bpi Publisher simplifies the creation of international sales documents with its integrated translation tool. Thanks to its Unicode capability, even Eastern European languages can be easily implemented in sales documents.
Profitable
Both the user-friendly structure and the comprehensive functionality convinced Cotta. Time and cost expenditure are minimized. Furthermore, the solutions support the company in responding individually to the requirements of its trading partners. In this respect, they contribute to a profitable improvement of customer relationships. Therefore, Cotta relies on the market-leading software solutions from bpi solutions.