Rauch Möbelwerke GmbH in Freudenberg, Europe’s largest supplier of wardrobe and bedroom ranges, opts for the new Sales Performer app based on PWA technology. Rauch uses the new app on all end devices as a mobile CRM solution. This is specially adapted to the special requirements in the furniture industry. The bpi Sales Performer App supports Rauch in individual communication and company management.

Rauch Furniture Works

As early as 1897, Wendelin Rauch laid the foundation for today’s internationally active Rauch Group with a small carpentry business. On the one hand, the success of Rauch Möbelwerke is based to a large extent on efficient manufacturing processes and, on the other hand, on purely order-related production. This is because the company meets the taste and zeitgeist of its customers with its versatile living worlds. This is why Rauch Möbelwerke succeeds in producing functionally balanced furniture that meets the individual living needs of end consumers. Today, the company generates sales of more than 300 million euros per year with 1,600 employees.

In a fast-moving and highly competitive environment, profitable customer relationships and rapid responses to customer needs and market changes are crucial to success. This is because the stated goal of using an innovative CRM application for all mobile devices in customer communication is the driving force behind the use of the new bpi Sales Performer App based on modern PWA technology.

bpi Sales Performer App

On the one hand, the Sales Performer App is specially designed to meet the special requirements in the furniture industry, and on the other hand, it effectively supports all employees in customer management. The application fits from the start and can be customized as desired. bpi solutions integrates the ERP solution from SAP. Rauch uses the flexible design and intuitive interface to map the individual needs in-house. Minimal loading times, push notifications and offline content provide more information and transparency. This means that there is up-to-the-minute communication at all times and the end-to-end sales cycle can be managed quickly and easily.

The new mobile solution enables Rauch to optimize internal organization, streamline business processes, and gain even deeper insights into customer relationships with dynamic reports. The new application is proving to be a great relief in day-to-day business.